Here are ten standout startups at the intersection of fashion, technology, and sustainability—each redefining how we think about what we wear:
1. Lalaland
Amsterdam-based startup producing AI-powered virtual models for e‑commerce, aiming to increase diversity, reduce costs, and eliminate barriers in modeling. Wellfound+1Wikipedia
2. DRESSX
The largest digital fashion retailer, offering 3D garments and AR-based virtual dressing rooms. Ideal for social content creation and sustainable fashion. Wikipedia+1
3. Tribute Brand
Digital-first fashion label offering virtual clothing, NFC-linked physical garments, and inclusivity-driven design with zero material waste. Wikipedia
4. Heuritech
A Paris startup that leverages AI to analyze social media images, helping brands align products with consumer trends, boosting sustainability, and reducing waste. Startup Savant
5. Sojo
A fashion “Deliveroo” for tailoring an on-demand app connecting users with seamsters to modernize repairs, support circular fashion, and reduce waste. Fashinnovation+9WIRED+9Vogue Business+9
6. Refiberd
An AI-driven recycling pioneer using hyperspectral imaging to accurately sort textile blends, furthering true textile-to-textile recycling initiatives. Vogue Business+5Vogue Business+5Global Venturing+5
7. Whering & Alta
Fashion-tech startups using AI: Whering helps digitize wardrobes to support sustainable styling, while Alta provides avatar-based AI stylists for personalized fashion advice. Vogue Business
8. Raspberry AI
Accelerates apparel design with real-time AI rendering tools, enabling brands to adapt rapidly to consumer feedback and demand. Vogue Business
9. Giftd & AirRobe
Platforms breeding conscious consumption: one enables gifting of unused clothing, the other encourages resale through curated secondhand fashion experiences. Monterail+11Vogue Business+11The Modems+11
10. Algaeing
A pioneering eco-positive startup crafting fabric dyes and fibers through algae, championing scalability and sustainability in textile production. Enterprise League+1
Why These Startups Matter
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Sustainability & Circularity: Refiberd, Algaeing, Sojo, Giftd, and AirRobe are pushing the fashion industry toward resource-efficient, waste-minimizing models.
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Digital Fashion & Inclusivity: Lalaland, DRESSX, and Tribute Brand are transforming representation, personalization, and accessibility within the fashion ecosystem.
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AI-Powered Innovation: From trend forecasting (Heuritech) to design acceleration (Raspberry AI) and virtual styling (Alta, Whering), AI is revolutionizing creative workflows.
These companies aren’t just tweaking trends—they’re shifting paradigms.
